Interbrand.com’s top 100 brands of 2009
…The biggest concern among respondents is that consumers will “trash their products in front of a large audience,” according to E-tailing Group. At the same time, companies very much want to partake in the social Web….
via webware
As a retailer, wouldn’t you want to know what people are saying something about you? I would think that publicly showing to people that you are willing to do something about a negative impression goes a lot further than doing nothing at all.
Here at ThereGoesFUN, we exist only to show you ALL of our screw ups so that you can better your lives!
Did You Know 4.0 “shift happens”
Our staff especially likes this
…The point is, in both cases, an online user is pretending to be someone else. Sometimes it’s OK. Sometimes it’s not. As a social media marketer, you need to know, and it depends who you are representing: a brand, a colleague, or a customer. The rules, in my opinion, are radically different for each….
10 principles of social marketing
- People not consumers - Mark Earls
- Social agenda not business agenda - Le’Nise Brothers
- Continuous conversation not campaigning - John V Willshire
- Long term impacts not quick fixes - Faris Yakob
- Marketing with people not to people - Katy Lindemann
- Being authentic not persuasive - Neil Perkin
- Perpetual beta - Jamie Coomber
- Technology changes, people don’t - Amelia Torode
- Change will never be this slow again - Graeme Wood
- Measurement - Asi Sharabi
I’d like to add another:
11. Be human
This is a good list. But I did notice that it’s lacking any mention of “relationships.” Is that assumed in the ‘being human’ mentions?
Tired of the following.
Two blatantly incorrect statements I’ve been encountering, again and again. I’ll dedicate a post to each of these in the near future.
If consultants were actually right, they would be out creating their own products instead of working with others.
Advertising, marketing and PR are unnecessary, if you have a good enough product.
Good point re: consultants.
Now, the iPhone arguably is a ‘good enough’ product. Are you saying that just by simply launching that phone w/o any advertising/marketing that it would be the industry standard in smartphones?
Who is lining Google’s pockets today?
(via mary1in)
We’re thinking that it might be worth spending $100K in advertising just to show up on graphs like this…let alone being found on Google.
“Let’s take a look at the various excerpts presented in that article, and consider how we can avoid falling into the rut of predictably irrational behavior — and defend ourselves from those vicious…
This is a brilliant article posted by our friends from 43folders. You can see how fickle and easily manipulated as humans are. No matter what, there’s just something in our genetic code that says, “come bleep me up the arse!”
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Survey: Marketers Fail to Optimize On-Site Media - ClickZ (via interactivist)
If you’re trying to make us feel guilty, well it worked! We’ve got our interns spamming all areas of the web to make sure there is a mention of our brand. We’re taking money from research and re-allocating towards SEO and blogging…blogging intensively in fact. E-mail and display we are outsourcing to India. Bunch of nice guys, hard working too.
