It’s sorta like the alcohol thing. No, you don’t want people getting drunk and acting stupid, but we all know what happened during that ill-fated morn’ when the government tried to take alcohol away from people.
Same goes for Social Media. Why try to take it away from your employees? So your firewall won’t let them access these sites. Ummmm, hello, they have smart phones! Instead of prohibition, empower your employees to use it the right way. The ThereGoesFun way (which coincidentally is the wrong way, but much faster).
Post Tweets Ahead of Time…Long After 2012!
As most of you know, the impending doom that is upon us now dubbed “2012” leaves most of us wondering…”How will keep up Twitter?”
Now you can with http://futuretweets.com/. Go ahead and schedule your tweets WAY past 2012.
Shawn Marion of the Dallas Mavericks make use of Twitter to promote team via free tickets to games.
Why would I want to invest my money into social media when you can’t even identify what the ROI is from my investment? I have several marketing programs going on that I’m investing in. Each one of those programs has a specific dollar amount that is put in and a specific dollar amount that is generated aka ROI. In order to invest in social media I’m going to have to take money out of some of the programs that have already shown me a clear ROI and put it into something that you apparently can’t calculate the ROI from. Why do I want to do this?
My company is already making money and has been profitable for the past 10 years without ever using social media, why should I start now?
The average lifespan of a CMO is 2 years, by the time we build and internal social media structure, benchmark/create metrics, research, and then execute; I won’t be here anymore. Why do I want to approve a budget for something that I won’t be around for?
Social media is really just a guessing game. Things are changing so quickly in the space that it’s impossible to know what’s going to work and what isn’t. I can’t take the risk of investing in something that has the potential to blow up in my face. It’s just not reliable.
We can’t measure any real bottom line value from conversations that are taking place online. So what if the social media efforts are driving more eyeballs, clicks, or conversations. I need to invest in something that can actually make me money.
The tools, metrics, and methods in the social media space are not consistent. I hear consultants talking about all sorts of things like “risk of ignoring” or the “social influence index,” what the hell does that mean? The industry can’t even agree with itself and I’m supposed to get involved? Maybe I’ll wait another year or 2.
We’re a large international company and more of our audience probably exists offline then online, why should I be spending my money on online activities?
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Why Social Media Makes Absolutely No Business Sense (via sfh)
A Special Note from ThereGoesFun:
We urge all of you, especially our competitors, to read this excellent take on Social Media. It is not a worthwhile strategy since there are no real ROIs to measure. Do not connect with your customers. Do not form relationships. Do not be part of a community. Move on and reallocate dollars to CEO bonuses. Nothing to see here.
With all the FREE Twitter clients available, I’m not sure why anyone would pay $2.99 for another client. But for those of you that get wet on having multiple Twitter clients, here’s the walkthrough for Tweetie 2.0.
We hope this app hugs you at night before you go to bed.
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Steve Patrizi, head of LinkedIn ad sales (via veronicabaker)
THEREGOESFUN: Wow, when did MySpace get upgraded to Bar? I’m thinking more like ‘street corner.’
Endorse
Endorse the items and places in your photos that you want to help support and share with your friends. Link your Udorsements anywhere on the web.Discover
Browse your friends’ endorsed photos to discover emerging designers, new products, awesome brands, and cool new placesEarn
Earn real money from partner brands as a reward for your support. Donate your earnings to charity, or accept them as cash.So, for example. If you are sitting on an IKEA chair in a Facebook picture, you can tag IKEA in the photo, and be compensated if a friend clicks on the link for more information. I’m curious how brands will be able to control people tagging products that don’t belong to them. Hmm…
Wow…Is this real? If so, I highly advise everyone to start putting products all over their pictures. Spam your pics with Coke cans and Windex bottles and Apple/PC products, etc…that way, we can all tag each other’s photos and collectively be rich! After all, a piece of the pie is better than none..right?
