What if Advertising Talked About What Happens in Real Life - Issue #2
Ahhh, Windows 7, you make it too easy. Here’s yet another example of advertising real life experiences.
What if Advertising Talked About What Happens in Real Life - Issue #1
In this issue, we talk about Windows 7. What really happens when upgrading.
I know some will call this evil, while others will say it’s genius. It only depends on which part of the fence you are and how much is at stake.
What I hope will happen is that once this will get implemented (and I’d say it will get implemented quite soon), is that some sort of control on the quality of the advertising will be in place. And not a centralized one, but rather a crowdsourced solution (maybe something like the ads on Facebook (?))
Apple has invested in research to develop what it calls an “enforcement routine” that makes people watch ads they may not want to watch. Its distinctive feature is a design that doesn’t simply invite a user to pay attention to an ad — it also compels attention. The technology can freeze the device until the user clicks a button or answers a test question to demonstrate that he or she has dutifully noticed the commercial message. Because this technology would be embedded in the innermost core of the device, the ads could appear on the screen at any time, no matter what one is doing.
“911, What is your emergency?”
“ARRGGGHHH, I’m being attacked by a mob of killer…”
“I’m sorry sir, you are being attacked by killer what?”
“…”
“Sir, are you there?”
“Oh yeah, sorry. My iPhone forced me to watch an ad for a Weezer Snuggie. Did you know they made those? Crazy isn’t it? I forgot why I was calling, gotta go buy this thing. Thanks!”
How does Verizon aim to boost holiday season sales? Easy, take a mean spirited approach.
Dolly Parton for IE8? Big business opportunity mistake for Dolly. Think what could have been possible if she had partnered with G(.)(.)GLE!!
I’d like everyone to note that when you visit the iPhone 3GS product page on Apple’s site, the only thing it bothers to compare itself to in the initial splash is other iPhones.
By comparison, the Motorola / Google Droid is defined entirely in opposition to the iPhone, down to the url: droiddoes.com (as in, iPhone doesn’t, Droid does.)
If your messaging is entirely defined by drawing attention to the other guy’s product, you have a fairly notable problem.
“Lexus! It’s not a BMW.” would also be a pretty crappy campaign, for those watching.
Speaking of the car comparisons, I recently came across this ad in my Gmail sponsored links. Acura claims the 2010 TL “even performs well on a chart”. It’s too bad they decided to make the default comparison to an Infiniti G37 which beats it on price, performance and several other categories.
Not to mention that hideous Acura grille…
This is the homepage of cnn.com right now. I’m sorry, social media douchebags, but a twitter account does not have the same advertising impact.
What also doesn’t have the same advertising impact is when you have Adblock Plus installed for Firefox…
Marketing genius…buy a Weezer Snuggie and get their new CD for free! I’m in.
Now that we’re all less sensitive to our stereotypes, it’s time to start bringing back ads just like this. Okay, maybe not!
iCan do it better than you can!
Is there a rivalry in your life that you have experience with, whether it be in sports, business, marriage, etc. where the other party just takes anything negative from you and uses that as their slogan/catch phrase, etc? Sort of like the University of Texas and Oklahoma University rivalry where the Oklahoma’s signs is just the upside-down
longhorn. Not that I care enough about either university, but how lame do you have to be where you don’t even have enough creativity to make up your sign?
In business, I’ve been noticing lately that the advertising I see around new products seems to just highlight what the other product can’t do. You don’t have enough faith in your own product where you have to keep talking about your competitor’s? Maybe this is an advertising 101 tactic that I am not keen on, but it’s God awful boring.
Take for example the new Motorola Droid. All the commercial does is say what the iPhone can’t do. Are there that many people waiting around for the next phone that can beat the iPhone and then rejoice with…”FINALLY!!!!”
What about Verizon’s coverage for their 3G service? Is your beef with Apple or AT&T? Most people who know that Verizon has better service already didn’t get an iPhone. The people that got an iPhone would rather have bad service to own the phone. So what exactly is your point Verizon?
Again, we don’t have any problems with any of these crappy fine products. We don’t urge everyone to experiment with these services. We just want to find out in the history of product promotion…How many products that directly went after a rival product actually won?
