iCan do it better than you can!

Is there a rivalry in your life that you have experience with, whether it be in sports, business, marriage, etc. where the other party just takes anything negative from you and uses that as their slogan/catch phrase, etc? Sort of like the University of Texas and Oklahoma University rivalry where the Oklahoma’s signs is just the upside-down longhorn. Not that I care enough about either university, but how lame do you have to be where you don’t even have enough creativity to make up your sign?

In business, I’ve been noticing lately that the advertising I see around new products seems to just highlight what the other product can’t do. You don’t have enough faith in your own product where you have to keep talking about your competitor’s? Maybe this is an advertising 101 tactic that I am not keen on, but it’s God awful boring.

Take for example the new Motorola Droid. All the commercial does is say what the iPhone can’t do. Are there that many people waiting around for the next phone that can beat the iPhone and then rejoice with…”FINALLY!!!!”

What about Verizon’s coverage for their 3G service? Is your beef with Apple or AT&T? Most people who know that Verizon has better service already didn’t get an iPhone. The people that got an iPhone would rather have bad service to own the phone. So what exactly is your point Verizon?

Again, we don’t have any problems with any of these crappy fine products. We don’t urge everyone to experiment with these services. We just want to find out in the history of product promotion…How many products that directly went after a rival product actually won?