Where are they now? Joe Isuzu - How to stay relevant?

Remember Joe Isuzu? How could you not? He was solely responsible for making Isuzu a household name. After successfully doing so, why did he stop there? He could have started a business in trying to launch brands.

Instead of hiring Jerry Seinfeld, Microsoft could have hired Joe for much less and I’m sure it would have been a much less random commercial. Hyundai could also use his services. After decades of trying to be the next Toyota, they’re still struggling to find their way in to the mainstream. Hello…Joe Isuzu has automotive background.

Bring back Joe!