Traditional marketing is about pushing messages out to people who don’t want them. New marketing is about creating destinations that people want to come to. The only way to do this is to give away something of real value - anything else is just getting in their way.
—
Me (via alexjcampbell)
Well that’s profound and all, but we don’t see this as any different as:
The problem with hungry people in the world is that they don’t have enough food to eat. If they get enough food, they will no longer be hungry.
Identifying the problem is one thing, but man, give us some solutions!
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tumbletogether reblogged this from alexjcampbell and added:
Nicely distilled sentiment about new marketing from alexjcampbell
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theregoesfun reblogged this from alexjcampbell and added:
Identifying the problem is one thing, but man, give us some solutions!
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alexjcampbell posted this
